WESSA Corporate Identity Document

NAMING

USING THE ACRONYM ‘WESSA’

We have adopted the acronym ‘WESSA’ when referring to our organisation rather than using its full name: The Wildlife and Environment Society of South Africa. While it is important to refer to the organisation in a consistent way to successfully build the “WESSA” brand name, we accept that in certain instances it may be appropriate to expand our name for clarity and refer to our organisation as “WESSA (The Wildlife and Environment Society of South Africa)”.

When referring to specific projects, the name WESSA should precede the project name e.g. WESSA Eco- Schools, or WESSA Blue Flag Programme.

OUR STRAP LINE: PEOPLE CARING FOR THE EARTH

The strap line/pay off line always appears as part of the logo. It is a critical part of the logo in that it describes who we are and what we do.

WHO WE ARE