WESSA Corporate Identity Document

LOGO APPLICATION

THE LOGO IS BLACK (ICON, NAME & STRAPLINE) AND WHITE (SABLE’S NOSE) THE LOGO IS NOT TO BE REPRESENTED IN ANY OTHER COLOURS The exception is where special commemorative logos are produced by Marketing & Communications. With prior approval from the WESSA Marketing leeway may be given for self-stitched colours to be used on appropriate branded apparel where it is deemed more fitting, e.g. beige embroidery on a beige cap. Certain marketing materials may be produced using a watermark version of the logo. Logos are provided in many formats and these should cover all your needs. Please note the logo does not have a white surround/background. Images in .jpg format have a white background so this format should only be used when printing on white paper stock or in electronic documents with a white background. If you are using the logo on a coloured background then select one of the logos saved in the .gif or .png image format where the logo background colour is transparent. The Sable’s nose should, wherever possible, remain white. If the logo is used on a dark background on which the black text is difficult to read then use a reversed out version of the logo which will invert it so the text and graphic will appear white.

NB: BE VERY CAREFUL WHEN RESIZING THE LOGO TO AVOID DISTORTION Only the four outer handles (corners) of the logo should ever be used when scaling logos up or down. Using the inner handles will distort the proportions. The top icon (sable head) should always appear as a complete circle, not oblong.

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