WESSA Groen Sebenza Handbook 2021

Professional branding

Your professional brand communicates the essence of who you are in the workplace. Your brand reflects your professional reputation — what you're known for or would like to be known for. Your brand is an expression of your identity, and the value you bring to your employer or potential employers. There's a saying "your reputation precedes you"... this can be either good or a bad thing depending on how you present yourself. The job market is extremely competitive. Make sure your brand shows what sets you apart, what makes you uniquely you.

Make sure your brand shows what sets you apart, what makes you uniquely you.

Groen Sebenza Handbook

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