WESSA Phase 1 report to HHCT_28.10.2021

8 Possibilities = scenarios

Three possible scenarios for WESSA’s future strategy: A. The elephant: returning to familiar routes • Persistent: sticking to what WESSA is good at; publications, training and environmental education • Back to roots: focusing mainly on protecting pristine areas, wildlife and habitat • Grounded in tradition: meeting

the expectations of existing membership base with strong branch identity and autonomy; grow the existing membership base

B. The octopus: diverse and flexible • Diverse: spreading the portfolio of income generating activities

• Opportunistic: responding quickly to calls and opportunities for funding and tenders that fall broadly within WESSA’s domain of influence, leveraging existing assets and strengths • Dynamic, flexible and accommodating: responding to clients’ needs; adjusting activities and outputs to achieve clients’ goals C. The leopard: lean patient and focused • Calculating: carefully assessing each programme relative to mission alignment, costs, benefits and risks • Lean: trimming overheads, infrastructure and fixed commitments to the minimum • Selective: proactively exploring opportunities aligned with the Theory of Change and brand • Building slowly from the bottom up. The three scenarios are unpacked in Figure 13.

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